This step includes understanding the needs of the project team, identifying the target audience, and gathering any other requirements of the solution.
The UX consultant will help you map out the customer journey by collecting information from interviews with customers, surveys on your website, etc.
When first starting a project, the consultant will create outlines, wireframes and site maps to communicate with developers and other stakeholders as they finalize their solution that fits the user’s needs.
You need to coordinate with the marketing team so they will make sure all your resources are consistent. This prevents developers, designers, and customers from missing any of your messages.